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Empowering charities and SME's towards financial and organisational success

Tailored strategies to enhance your mission and strengthen financial health

My goal is to enhance your organisation's mission through strategic guidance and expert financial advice, ensuring you achieve lasting success and impact. We understand the unique challenges you face and offer personalised solutions to help navigate your path to growth and sustainability. Let me help you unlock your full potential and make a difference in your community.


I believe that the right guidance at the right time can make all the difference. My services are specifically designed to address the unique needs of charities and small businesses, helping you not only survive but thrive in today’s competitive landscape.

What I offer:

Strategic Career Coaching:

Elevate your team's performance and job satisfaction with personalised coaching sessions. I empower your staff with the skills and confidence needed to drive your mission forward.

Expert Financial Management:


From bookkeeping to strategic financial planning, my services ensure your resources are managed efficiently. Gain clarity and control over your finances, freeing you up to focus on what matters most—your mission.

Custom Solutions:


Every organisation is different, and there’s no one-size-fits-all solution. I tailor my services to fit your specific challenges and objectives, ensuring you receive the most effective support possible.

Partner with me and experience the power of expert advice tailored to your needs. Let me help you navigate the complexities of nonprofit and small business management, turning challenges into opportunities for growth.

Explore my services further and see how I can help you enhance your organisation’s impact and sustainability.


Together, let’s unlock the potential of your team and transform your operations for lasting success.

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Our Services



Secure your organisation’s financial health with my comprehensive financial services. I specialise in meticulous bookkeeping, insightful financial planning, and robust financial controls tailored specifically for charities and small businesses. My approach ensures transparency, enhances efficiency, and supports sustainable growth. Let me manage your finances, so you can focus on advancing your mission.



Our personalised coaching programmes are designed to unlock the potential within your team. We provide targeted career coaching that fosters professional growth and personal development. By focusing on individual strengths and aligning them with organisational goals, we help enhance job satisfaction and increase overall productivity. Empower your staff to excel in their roles and contribute effectively to your vision.



Elevate your team's capabilities with our bespoke corporate workshops. These sessions are crafted to address the specific needs of your organisation, covering a range of topics from leadership development to effective communication skills. Our workshops encourage teamwork, foster innovation, and equip your staff with the tools they need for success. Engage and inspire your team to lead your organisation towards its goals.



I'm your strategic partner in financial strategy and coaching, dedicated to empowering charities and small businesses. With a robust background in accounting and financial management, I bring a depth of expertise to each organisation I work with. My experience spans strategic financial planning, budgeting, and compliance, ensuring that your financial practices are not only robust but also surpass industry standards.

My career started in corporate finance, where I developed my skills in managing complex financial operations and leading high-performance teams. Driven by a passion to apply my financial acumen to making a meaningful impact, I support organisations that are dedicated to positive change.

As a certified coach, I merge my financial expertise with a genuine enthusiasm for personal development. I have a knack for spotting and nurturing potential in both individuals and teams, transforming me from a mere consultant to a strategic partner essential to your growth and success.

My approach is about harmonising financial health with human potential. I believe that true organisational success stems from a stable financial base combined with a motivated and well-equipped workforce. Through my tailored coaching and financial services, I guide organisations through today's complex economic landscape, empowering them to flourish and effectively achieve their missions.

Discover how my unique blend of financial expertise and coaching skills can help transform your charity or small business into a more impactful, efficient, and inspired entity.

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William Whitford life coach

Our Clients Say

Young Accountant
"Will helped me accelerate the progress of the goals that I wanted to achieve for me, to have a lot of clarity of the progress and to be able to put it in practice.

HE really cares about you and wants to help you be and achieve what you want. Very committed to your results.

He will take you from point A to the point where you want to go."


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